Glossar

Das 'Was ist Was' Agentur-Glossar von MediaUp

Mit unserem Glossar werden Fachbegriffe aus dem Agenturleben verständlich und greifbar.

Von A wie A/B Testing bis Z wie Zone of Tolerance: Unser Glossar entschlüsselt für Sie die wichtigsten Begriffe aus Digital Marketing, Webentwicklung und Grafikdesign. Klare Definitionen für Einsteiger und Profis!

A/B Testing
AIDA (Attention, Interest, Desire, Action)
AJAX (Asynchronous JavaScript and XML)
API (Application Programming Interface)
ASCII (American Standard Code for Information Interchange)
Above the Fold
Acquisition
Ad Copy
Affiliate Marketing
Alignment
Alpha Channel
Alt-Text
Analytics
Anchor Point
Applet
Artboard
Aspect Ratio
Audience
Average Order Value (AOV)
BEM (Block Element Modifier)
Back-End
Backlinks
Banner Ad
Baseline
Benchmarking
Bezierkurve
Bitmap
Bleed
Blend
Blur
Bootstrap
Brand Awareness
Brand Equity
Branding
Breadcrumb
Browserkompatibilität
Bug
Buyer's Journey
Buzz Marketing
Byte
CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart)
CDN (Content Delivery Network)
CLV (Customer Lifetime Value)
CMS (Content Management System)
CMYK (Cyan, Magenta, Yellow, Key/Black)
CPA (Cost Per Acquisition)
CPC (Cost Per Click)
CRM (Customer Relationship Management)
CSS (Cascading Style Sheets)
Cache
Call to Action (CTA)
Canvas
Caption
Churn Rate
Color Theory
Conversion Rate
Cookie
Customer Journey
DPI (Dots Per Inch)
Data-Driven Marketing
Database Marketing
Debugging
Demand Generation
Demographics
Descender
Design Brief
Die Cut
Differentiation
Direct Mail
Display Advertising
Drip Campaign
Dropdown-Menü
Drupal
Dummy Text
Dynamic Content
Dynamic Typography
Dynamische Webseite (Dynamic Website)
E-commerce
EPS (Encapsulated PostScript)
Embedding
Emoticon
Emphasis
Empty Space
Encryption (Verschlüsselung)
End-User (Endbenutzer)
Endorsement
Entity
Error 404
Event Marketing
Evergreen Content
Exit Rate
Extranet
Eye Tracking
Eyedropper
FAQ (Frequently Asked Questions)
FOMO (Fear Of Missing Out)
FTP (File Transfer Protocol)
Favicon
Feather
Fixed Layout
Flexbox
Floating
Fluid Layout
Focal Point
Focus Group
Font
Font Family
Font Weight
Foot Traffic
Forecasting
Foreground
Frame
Framework
Freeform
Frequency
Friction
Front-End
Full Stack Developer
Funnel
GET (HTTP-Methode)
GIF (Graphics Interchange Format)
GUI (Graphical User Interface)
Geo-Targeting
Git
Go-to-Market Strategy
Google Analytics
Gradient
GraphQL
Greyscale
Grid
Gross Margin
Growth Hacking
Gutter
gzip (GNU zip)
HDR (High Dynamic Range)
HTML (HyperText Markup Language)
HTTP (HyperText Transfer Protocol)
HTTPS (HyperText Transfer Protocol Secure)
Halftone
Hashtag
Header
Heatmap
Hexadezimal
Hierarchy
Horizontal Scale
Hosting
Hover
Hue
Hyperlink
Hypertargeting
Hypertext
IP Address (Internet Protocol Address)
ISP (Internet Service Provider)
Icon
Ideation
Illustrator
Image Editing
Impression
In-App Purchase
In-Person Marketing
InDesign
Inbound Marketing
Indexing
Influencer Marketing
Information Architecture
Instagrammable
Interface
Inverted Pyramid
Isometric View
JPEG (Joint Photographic Experts Group)
JSON (JavaScript Object Notation)
JScript
JavaScript
Joomla
Journey Mapping
Jump Page
Juxtaposition
KISS (Keep It Simple, Stupid)
KPI (Key Performance Indicator)
Kerning
Keyframe
Keystroke
Keyword
Keyword Density
Keyword Research
Keyword Stuffing
Keyword Tool
Kit
Knowledge Management
LTV (Lifetime Value)
Landing Page
Layer
Lead
Line Art
Line of Sight
Link Building
Link Juice
Load Time
Localhost
Logarithm
Long Tail
Lookalike Audience
Lorem Ipsum
Lossless
Loyalty Program
Luminosity
Market Research
Market Segmentation
Market Share
Marketing Automation
Marketing Collateral
Marketing Mix
Marketing Plan
Marketing Tactics
Markup
Masthead
Media Query
Meta Description
Metadata
Metric
Microsite
Mockup
Monochrome
Multi-Channel Marketing
Multivariate Testing
MySQL
NLP (Natural Language Processing)
Native Advertising
Navigation
Negative Space
Neuromarketing
Node
Nofollow
Non-Compete
Non-Disclosure Agreement
Normalize
Nudge
Nudge Theory
Off-Page SEO
Omnichannel
On-Page SEO
Opacity
Open Source
Operating System
Opportunity Cost
Opt-In
Organic Search
Out-of-Home Advertising
Outbound Marketing
Overlay
Overprint
Overwrite
PDF (Portable Document Format)
PHP (Hypertext Preprocessor)
PNG (Portable Network Graphics)
POC (Proof of Concept)
PPC (Pay-Per-Click)
PPI (Pixels Per Inch)
PR (Public Relations)
Page Rank
Page Speed
Page View
Pantone
Pasteboard
Permission Marketing
Photoshop
Pixel
Plugin
Polyline
PostScript
Pre-Roll
Predictive Analytics
Pull Quote
Push Marketing
Python
QR Code (Quick Response Code)
Qualitative Research
Quality Score
Quantitative Research
Query
Queue
Quora
Quota
RGB (Red, Green, Blue)
ROAS (Return on Ad Spend)
ROI (Return on Investment)
RON (Run of Network)
ROS (Run of Site)
RSS (Really Simple Syndication)
Raster Image
Real-Time Marketing
Reciprocal Link
Redirect
Referrer
Remarketing
Resolution
Responsive Design
Retargeting
Retina Display
Return Path
Rich Media
SEM (Search Engine Marketing)
SEO (Search Engine Optimization)
SERP (Search Engine Results Page)
SQL (Structured Query Language)
SSL (Secure Sockets Layer)
SVG (Scalable Vector Graphics)
SWF (Small Web Format)
SWOT (Strengths, Weaknesses, Opportunities, Threats)
Sales Funnel
Sans-Serif
Scrolling
Segmentation
Server
Shareware
Sitemap
Slab Serif
Slug
Snapchat
Social Bookmarking
Social Commerce
Social Media Marketing
Social Proof
Soft Bounce
Spam
Split Testing
Squeeze Page
Stock Photo
Style Guide
Subdomain
Subliminal Advertising
Survey
TCP/IP (Transmission Control Protocol/Internet Protocol)
Tag
Tag Cloud
Target Audience
Telemarketing
Template
Test Market
Text Wrap
Tipping Point
Tracking
Tracking Study
Traffic
Trigger Point
Trust Rank
Typeface
Typographic Grid
Typography
UI (User Interface)
URL (Uniform Resource Locator)
USP (Unique Selling Proposition)
UX (User Experience)
Unbounce
Unique Visitor
Up-Selling
Uptime
Usability
User Flow
User-Centric Design
User-Generated Content
Value Proposition
Vanity Metrics
Variable Costs
Variable Data Printing
Vector
Vector Image
Vertical Scale
Viewport
Viral Marketing
Virtual Reality
Visibility
Visit-to-Lead Ratio
Visitor
Visitor Value
Visual Identity
Visual Weight
Vlog (Video Blog)
VoIP (Voice Over Internet Protocol)
Vodcast (Video Podcast)
Voice Search
WOM (Word of Mouth)
WYSIWYG (What You See Is What You Get)
Web Analytics
Web Design
Web Hosting
Webinar
Webmaster
Website Optimization
Website Traffic
White Space
Widget
Win-back
Window Dressing
Wireframe
X-Height
XML
XMP
XSL
XaaS
Y-Axis
Y2K
Yahoo!
Yandex
Yield
YoY (Year over Year)
YouTube
Zero-Sum Game
Zombie Cookie
Zone of Tolerance
Zoom